GeoComply and Bet.Works Partner for US Betting Market

GeoComply and Bet.Works Partner for US Betting Market
Bet.Works is delivering on their promise of truly breaking new ground on the US betting market this year by teaming up with GeoComply - a global leader and one of the iGaming industry's most trusted providers of reliable geolocation solutions.

The minutiae of the contract signed states that GeoComply will integrate their award-winning geolocation compliance technology with online sports betting and online gambling platform belonging to Bet.Works - an up-and-coming company delivering some of the most advanced sportsbook services in the USA...

...which has recently had one big announcement - the recruitment of former SBTech executive, Marc Brody who was named company's new Senior Vice President of Business Development.

First New Jersey, Then the Rest:

As most US states have strict local and federal laws regarding geolocation, this alliance will make sure Bet.Works meets the demands for their online platform launch - first in New Jersey, followed by other markets.

Bet.Works' Chief Operating Officer, Quinton Singleton, underlines the importance of geolocation compliance...

...as he calls it the 'cornerstone of company's online sports betting and iGaming platform' and adds that GeoComply collaboration means they will be using industry's most trusted solutions to adhere to states' regulations.

He added: "GeoComply's technology gives us the confidence and flexibility to support our launch in New Jersey as well as our roll-out to other states as they legalize sports betting and iGaming in 2019 and beyond. Their solution has not only been rigorously tested and approved by government and independent test labs, but has already proven its ability to meet the challenges of the online sports betting market."

A Potentially Expanding Partnership:

GeoComply's Chairman, Anna Sainsbury, comments on their new partner's assembly of sports betting industry's top executives that helped them build "a very high level of technical expertise," and added:

"With sports betting legislation in the works for several states, we are excited to be their geolocation compliance solution partner to support all of their anticipated launches as the industry expands throughout the US."

Established in 2011, GeoComply supports regulated online casino, poker, sports betting, lottery and numerous other operators in as much as 42 US states. Bet.Works' flexible suite of US-ready solutions and an array of managed service make this partnership a very logical next step in both brand's evolutionary path.

With multiple new markets expected to be launched in the coming months - with the most promising of all being the recently commenced NY regulation discussions - experts expect lawmakers to make state laws and regulations even more strict.

Source: Tundik, Zoltan. "GeoComply and Bet.Works Partner for US Sports Betting Market". European Gaming. January 31, 2019.
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