According to the latest announcement from the UK internet gambling software developer Openbet, its mobile betting back-end platform will be supplied to online gambling group Betfair, as a part of the partnership deal closed between the two major companies.
Having in mind that mobile is becoming an increasingly significant channel within the online gaming industry this deal promises to be quite a success. As for the Openbet system, it enables integration with existing management systems, and thanks to its single wallet facility with detailed views of customer activity, operators can easily manage liabilities more effectively, target marketing and promotional activity in mobile gaming and ensure jurisdictional obligations are upheld.
Some major companies already have deals for the Openbet's product, including Paddy Power, William Hill, Ladbrokes, Sky Bet and Centrebet.
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