With its “putting players at the heart of sports betting experiences” approach to betting, Scientific Games (SG) Corporation announced the launch of Match HQ™, which presents a series of scoreboards for European and U.S sports. The new product is available in combination with the company’s turnkey service, OpenEngage™, part of the OpenSports™ suite, in addition to other sports betting platforms and provides up to the minute real time data designed to help punters make educated decisions when placing a bet. Match HQ has partnered with Caesars Entertainment and will be live with additional partners soon.
Sports Betting Products and Services
- OpenSports is comprised of five main components:
- OpenBet: Betting engine
- OpenPlatform: Account management
- OpenTrade: Risk management tool
- OpenEngage: Turnkey solution for mobile, web and retail
The products are available globally and generated some impressive numbers last year. Stats include over 2.4 billion bets processed via the platform during 2018, 177 million bets accepted during the 2018 World Cup, 20K peak bets per minute for one operator and 220 million 2018 Grand National transactions.
According to the press release, “Scientific Games’ Match HQ is part of the OpenEngage™ branch of the OpenSports product suite; an end-to-end sportsbook solution accessible to players on mobile, desktop and retail. The launch expands the offering from SG Digital’s Red7 studio, well-known for its innovation in established betting markets like the U.K. Match HQ offers a great fit for the burgeoning U.S. region, presenting live data on some of the market’s biggest sports, including football, basketball, baseball and tennis.”
Keith O’Loughlin, SVP Sportsbook for SG Digital commented: “We’re ramping up our U.S. sports betting presence with the launch of Match HQ under the OpenSports umbrella, and this is a big win. More importantly, we’re shaping the betting experience to be seamless and intuitive for the end user. When punters have this information at their fingertips, it makes for a better experience, plain and simple.”
Some of the most innovative gaming technology has come from Scientific Games. Whether land based or designed for the online gambling sector, the slots have left a memorable mark on players and industry professionals alike. The digital arm of the company is known as SG Interactive with several acquisitions under its belt. Titles from Bally, Shuffle Master and WMS fall under the umbrella the company. Several iconic titles were developed by WMS including a range of branded slots such as The Wizard of Oz, Willy Wonka and the Chocolate Factory, KISS, Monopoly, Star Trek and The Flintstones to name a few. In addition to casino games and lottery, the company is also recognized for its sportsbook platform and impressive technological advancements.
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