The UK Advertising Standards Authority has approved Paddy Power's advert telling FIFA chief Sepp Blatter to "F**k Off Already" as it does not violate rules regarding public offence.
The advert was released earlier in the year during FIFA and Blatter's re-election campaign and was published in the Sport section of The Guardian newspaper.
The ASA received one complaint regarding the ad and following its investigation it ruled:
“We noted that the ad appeared in the Sport section of the Guardian, which we understood had an adult readership and frequently contained swear words.
“We considered that readers of that section were likely to understand that the ad was intended to be a light hearted comment on the ongoing allegations of corruption within FIFA, and in particular the controversy surrounding Sepp Blatter's tenure as FIFA president. In that context, we considered the use of “F**K” was unlikely to cause offence to readers.”
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Comments (1)
sharpe
09/12/15, 01:09:52 PM
Well, Paddy Power are known with their aggressive style of advertising but I think this is a little bit too much this time. This is too obvious example for what...
Well, Paddy Power are known with their aggressive style of advertising but I think this is a little bit too much this time. This is too obvious example for what most of the people in England think about Blater and FIFA at this time and no doubt that this ad will be very popular there but I still believe this is not the way to do it.
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