BET-EASING INTO CHANGE

Matthew Tripp, former owner of Sportsbet, is revitalizing the BetEzy firm and rebranding it as BetEasy as the launch of new online and mobile betting options from the firm hits the Australian market on Tuesday. The launch is backed by a heavily funded marketing campaign in order to attract more players during the popular Spring Carnival racing season. In a recent interview with the Financial Review, Tripp stated “I've always been willing to forgo margin in favour of turnover and be able to find a way to ensure customers get serviced and the doors stay open, while generating enough margin to satisfy my shareholders. I think we are in a position where we can do things a bit differently and separate ourselves from the pack.” BetEzy's assets were acquired by Sportsbet and backed by Sportsbets' investors and will be employed by a staff of roughly 120 and an executive team. The reorganized BetEasy plans on offering big incentives for customers that are entirely new to the Australian market such as exceptional betting packages and money-back offers. In commenting on the energetic and aggressive marketing attempt to win over the crowds, Tripp stated “While on the face of it they will appear to be extremely generous, in order to get scale and a presence we need to be different to the homogenous offerings that are out there at the moment.”