Betdaq Extends Racing Sponsorship Contracts

Doncaster and Royal Windsor, subsidiaries of Arena Racing Company, have extended their sponsorship deals with Betdaq for 2015. The agreements covers 70 races over 13 race meetings this year from 9 January through Sunday 29 December including 15 races at five of Royal Windsor's Monday evening fixtures in May and June. Gail Banim, marketing exec at Betdaq said, “Horseracing is a major part of the overall business in Betdaq and we are keen to give back to the sport where we can. In the last 12 months we have seen massive increases in our horseracing product and we can attribute a lot of that to the sponsorships that we have at Doncaster and Royal Windsor." Tony Kelly, ARC managing director said that the contract with Betdaq provides exposure both oncourse and via At The Races Sky Channel 415 in the UK and Ireland.