Brand of Sportradar, the world's leading supplier of sports and betting-related live data and odds solutions to bookmakers, Betradar has just struck a deal which enables it to lengthen its live streaming coverage, available to operators across the Italian market. The live streaming has now been extended to include matches from two popular, German football leagues, serving as another milestone for the company.
The matches will be accessible through Betradar's Live Channel Online and Live Channel Retail, to customers across all channels, including online, mobile, and retails.
Betradar partner, Sisal, will be the first Italian operator to add the German football leagues to its product offering, including German 1. and 2. Bundesliga.
Director of sales for Sportradar, Lorenzo Caci, commented “We are delighted to have come to this agreement with Sisal as they are one of the major players in Italy. We are convinced that more of our partners will benefit from our augmented rights-offering and will add Bundesliga to their portfolio.”
Sisal's online gaming business manager, Marco Tiso stated, “Throughout these last years, Sisal is moving strongly from a pure betting offer to a broad entertainment experience for its own customers.”
Tiso continued, “We are very pleased to announce that Sisal will be the first player in Italy to offer the streaming of Bundesliga in partnership with Betradar. This achievement means a significant step forward to support our strategy, giving our customers the opportunity to experience the emotions of one of the major European football championships.”
Source: “Betradar Extends Italian Offering with German 1. And 2. Bundesliga” Betradar. September 9, 2016.
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