Amaya's online sportsbook, BetStars, has launched a unique new sports betting product, which it boasts will provide players with the opportunity to as much as 10 times more when betting.
Based on the Spin & Go product previously launched at PokerStars, BetStars launched Spin & Bet allowing punters to see their possible win multiplied as high as 10x the bet amount.
"We're really excited by the launch of Spin & Bet, which we believe is set to be the game-changing innovation in sports betting this year," commented Amaya's director of group business development and strategy, Guy Templer.
"We're convinced our customers will love the new product as it brings a new and exciting dimension to betting for sports fans around the world. This is only the first in a number of exciting, unique products that we expect to introduce in 2016 to distinguish the BetStars brand from its competitors."
Spin & Bet is accessible via BetStars as well as mobile devices including iOS and Android. In order to utilize this new feature, bettors select from the odds in available markets, enter their wager and click Spin & Bet. Once the bet is made, the punter will see the potential multiplied win displayed. A multiplier of 1x, 1.5x, 2x, 5x or 10x will be applied to the wager. A total of 10% of all Spin & Bet wagers are added to a winnings jackpot.
Templer has also said that the product will be the focus of an international marketing campaign over the next few months.