Boylesports and Buzz Sports in Partnership

Thanks to a supply deal closed between the two companies, Leeds-based Buzz Sports will see its flagship product ZonePlay go live on Boylesports' live betting page, where it will join the existing range of in-play betting options. In a comment on the deal, Buzz Sports' chief commercial officer, Ian Williams, said: “We are delighted to be live trading with our first UK online partner. Boylesports have been a pleasure to work with and have put ZoneplayTM at the forefront of their in-play strategy, integrating a custom built smaller game window to fit into their live betting console. We are delighted with a very encouraging start with a stunning new custom built tablet and mobile version live in the next few weeks." On the other side, CEO of Boylesports Online, Keith O'Loughlin, added: “ZoneplayTM is the natural progression of in running sports betting, we got Buzzsports' vision immediately and they have delivered a fantastic product that will enhance punters' enjoyment of sport dramatically. Let's put it this way, 0-0 draws will never be the same!”