Coral Sponsoring World Snooker 2014 UK Championship

World Snooker announced that Coral will be sponsoring the 2014 UK Championship. The 2014 Coral UK Championship kicks off on November 25th and will run through December 7th at the York Barbican. There will be a total of 128 players competing for the trophy and £150,000. The BBC will broadcast the event in addition to networks across more than 77 countries reaching an estimated 100 million viewers. The tournament was established in 1977 and we saw Coral sponsor it from 1978 to 1985. World Snooker Chairman Barry Hearn said, "It's fantastic to have Coral on board for one of our Triple Crown events. The UK Championship is a true highlight of the sporting calendar, keenly anticipated by many millions of fans across the globe. We look forward to working closely with the Coral team and building a successful relationship. "We are well on course for record ticket sales as fans continue to show massive enthusiasm for snooker. It's going to be a spectacular fortnight of drma and excitement as the best players in the world contest the title." Simon Clare, Coral PR Director, said, "Snooker has evolved and modernised over the last few years whilst retaining all of its fine tradition and history. In the same way Coral has also modernised and innovated to offer the very best betting service, whilst staying true to its proud heritage as one of Britain's biggest and best known betting brands. Together, the UK Snooker Championship and Coral make a very good fit indeed. "It says everything about the longevity of both the UK Championship and Coral that this sponsorship is actually a reunion after an absence spanning three decades. A lot has changed in the world of snooker and the betting industry over the last thirty years, but the UK Championship and Coral are still as pre-eminent as they were in 1978.”