Asia's number one, online gaming betting and gaming site, Dafabet, has just announced a recent collaboration with Premier League Football club, Burnley FC. The two have partnered in a multi-million pound, two-year shirt sponsorship deal.
The deal allows Dafabet to feature its logo on all adult home and away shirts for the 2016/17 and 2017/18 seasons, with the option of tacking on junior shirts within the club's Community department as well.
Head of commercial affairs at Burnley FC, Anthony Fairclough, commented, “This has been a lengthy process, involving many different companies of stature all over the world. It highlights just how far the club has come as a commercial entity across the globe.”
Fairclough added, “We have been invited to boardroom tables where previously we would never have had the opportunity. However, Dafabet quickly emerged as our preferred partner due to their proven track record within Premier League and we look forward to initiating some of the inventory in our partnership. I am particularly pleased Dafabet have also allowed us to project the good work we do in the community onto a world stage, and we thank them for a vision which mirrored our own.”
Head of sports marketing and sponsorship for Dafabet, John Cruces, added, “We're very happy to sign up with Burnley Football Club and are looking forward to building a mutually beneficial partnership. They were deserving winners of the Championship last season and we'll now be hoping for a successful return to the Premier League.”
Furthermore, Dafabet's managing director of online betting and gaming, stated, “We've been busy in increasing our presence in football and we have no doubt that partnering up with Burnley is yet another step forward, we'll look forward to supporting the club anyway we can.”