An improved version of live betting software has been launched by the US-friendly online sportsbook operator BetOnline, it was announced this week.
The software provider is still unidentified but comes from Europe. According to BetOnline executive Dave Mason, the upgraded software is now home run and represents the best live betting solution on the market, providing BetOnline's customers with a large variety of sporting events.
In addition to this, the software enables BetOnline's traders to leave their odds open much longer throughout the game. Also, it will be easier for the BetOnline team to keep their constantly changing odds open as the action plays out on the field.
Furthermore, Mason said: "A major reason why live betting is nowhere near as popular in the states as it is in Europe, is due to the fact that the software most Euro sportsbooks utilize is far superior to the software US facing books use.
"Because of this, Euro books can keep their lines open longer and have a much larger offering.
"Over the next few days alone, our players will have access to ten NFL games, nine college football games, three days of Ryder Cup action, plenty of soccer matches, a couple UFC fights, the WNBA playoffs and even a Cricket match. And they'll also be able to bet Live in-game props on many of these games as well," he concluded.
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