Supplier, Inspired Entertainment, has entered into a partnership with Veikkaus, which allows it to supply its virtual sports content to the Finnish gaming operator. The deal serves as an expansion for the New York-based software, and may lead to increased success for the brand, overall.
The collaboration is not your average one. Rather than it being a mutual business decision, Inspired was actually the recipient of a tender. The brand was chosen to take part in the deal, following a public request for proposal process (RFP). As a result, it has officially been granted the right to go live with its entire library of virtual games throughout Veikkaus’ land-based facilities, and online.
President and CEO of Inspired, Luke Alvarez, commented, "We are pleased to have been chosen as the Virtual Sports supplier to Veikkaus."
Alvarez continued, "Following the recent announcement of Inspired's deal with Michigan and our roll-out with the Greek lottery, OPAP, this deal adds to our growing portfolio of international lottery partners."
Inspired’s chief commercial officer for digital games, Steve Rogers, is confident that the collaboration will serve as a smart move for the brand, and a major step for the virtual sports sector.
Rogers stated, "Winning the RFP to supply our world class virtual sports products to [Veikkaus] is testament to the quality and commercial viability of our products, and offers a significant opportunity for further growth within the Scandinavian lotteries.”
Inspired serves as a supplier for virtual sports, mobile gaming, and server based gaming systems.
Source: "Inspired Entertainment announces Virtual Sports deal with Finnish Lottery and Sports Betting Provider, Veikkaus" . May 18, 2017.
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