Ladbrokes has signed on as the latest official betting partner for the Football Association of Ireland, which consists of a two-year agreement, granting the London-based betting and gaming operator exposure at all matches and training sessions held by the Republic of Ireland.
This is not the first official betting partner agreement for Ladbrokes this year, as it also fulfills the same role for the English Football Association, which covers the England national team and the FA cup.
Director of Ladbrokes Ireland, Jackie Murphy, commented “Ladbrokes Ireland has returned to a position of growth and we believe investing in Irish sport will support the upward trajectory of the business. Football is a favourite for our staff and customers alike, so we're thrilled for our brand to be joined with such a high quality partner in the FAI. We expect this deal to further strengthen our presence and growth in the market."
The Republic of Ireland will compete in its first of qualifying matches for the FIFA 2018 World Cup in Serbia this upcoming Monday. Over the last few years, the Irish national team has seen vast improvement, having gone from 67 in FIFA's world ranking in 2013, to number 31 in 2016. The team also impressed at the recent Euro 2016, making it to the final 16.
CEO of the FAI, John Delaney, added “I am delighted to welcome Ladbrokes as a key commercial partner of the Football Association of Ireland. The strength of the game in Ireland is reflected in the range of high quality brands which have invested in football and who see football as their preferred sport.”
The betting and gaming operator currently supplies 650 individuals with employment, and has been in Ireland for more than 30 years.