Renowned online betting and gaming brand, Ladbrokes
, has formed a partnership with the Newcastle Knights, a rugby league, based in New South Wales, making it the first in the region to land a deal with the company. The agreement follows its latest collaboration with National Rugby League (NRL), Gold Coast Titans, and consists of a SHIRT SPONSORSHIP in which the brand’s logo will be featured on the league jersey for the rest of the 2017 season. Additionally, its logo will also appear across the goal post and corner post pads, located throughout the league’s home stadium, McDonald Jones.
Chief marketing officer for Ladbrokes Australia, Jason Kibsgaard, commented, "They are more than a club, they are a community, and they are a team headed in the right direction. The circle of football life means there will always be ups and downs and the Knights have a strong history and a strong future and that’s the kind of organisation we want to be a part of."
CEO for the Newcastle Knights, Matt Gidley, added, "To have a global brand and market leader like Ladbrokes join the Knights is fantastic news for the club. We welcome Ladbrokes into our sponsor family and look forward to sharing our 30th year with them."
Ladbrokes is home to a number of gaming categories in an effort to truly cater to its players, including casino, slots, games, live casino options, bingo, poker, lotto, virtual sports, and mobile-friendly games. Its brand offers just about everything under the sun, and recent partnerships will only serve to strengthen its name.