Leading BOOKMAKER, NairaBet, has recently partnered up with Income Access, provider of digital marketing software, in order to go live with a new affiliate marketing program. The arrangement follows an agreement which was originally signed this past spring. More specifically, an integration of Income Access’ affiliate software and ad serving tool, with NairaBet’s platform was agreed upon in May. The sports brand has taken this leap, as it will surely strengthen its presence in the online gaming industry.
NairaBet CEO, Akin Alabi, commented, “As we have captured more and more of the growing Nigerian online sports-betting market, the affiliate marketing channel has become increasingly critical to our success, so it was a logical decision to migrate our programme to the Income Access platform.”
Alabi continued, “The company’s software is the iGaming industry standard when it comes to affiliate marketing technologies, so we look forward to the platform providing strong support to our broader player acquisition strategy.”
"Sub-Saharan Africa is one of the fastest growing regions for iGaming, so we’re excited to re-launch the affiliate programme of a major sportsbook in Nigeria, a key regional market. The re-vamped NairaBet affiliate programme will provide an important revenue opportunity for the emerging affiliate sector in Nigeria as well as global affiliates,” added, managing director of Income Access, Nicky Senyard.
NairaBet serves as a leading African bookmaker, which is dedicated to delivering a broad assortment of betting opportunities on a wide range of SPORTS, including football http://www.latestsportsbonuses.com/bet-on-football/, basketball, tennis, hockey, cricket, and others.
Source: "NairaBet Re-Launches Affiliate Programme with Income Access” December 19, 2016.
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