New Product from Digital Sports Tech to Go Live in Russia

Digital Sports Tech will soon go live with its latest player proposition betting PRODUCT, via Russian-based sportsbook operator, Fonbet. The product is scheduled to launch in Russia in the near future, and will see a smooth integration with the sportsbook brand. It has already gone live in Australia with Madbookie, TopSport, and Ladbrokes, and in the UK via Ladbrokes as well. The new product provides users with a number of new options to look forward to. In fact, users will now have the opportunity to create and PERSONALIZE bets made on player performance across a variety of sporting events, including baseball, football, rugby, and basketball. It will also be equipped with a completely translated user interface, and browse bet functionality. Executive director for Digital Sports Tech, Ari Lewski, commented, "We have had our sights set on the Russian market for some time now, so to be able to partner with the country’s largest sportsbook at such an early stage in our company’s lifespan is testament to the value Player Props brings.” Lewski continued, "We’re also really excited about our new browse bet functionality which adds a layer of familiarity for new customers and opens up the product to even more people. We understand that people are busy and may not always have the time to create their own bets. Browse bet solves that issue." Chief marketing officer for Fonbet, Alexandra Sergeeva, added, "Digital Sports Tech have brought to the market a very innovative and exciting new sports betting product that opens up what we see as a big growth area within the industry – player performance betting. We’ve also been very impressed by their ability to facilitate a quick and painless integration, which has meant we’ll be in a position to go live with the product early on in Q1 this year." The new product is expected to go live in Mexico with Caliente in the near future as well. Source: "Digital Sports Tech enters Russian betting market with Fonbet”. January 10, 2017.