A report came this week that online poker giant PokerStars has become an official partner of a French association football club Olympique Lyonnais (OL) that currently tops the French Ligue 1 division.
Thanks to this deal, PokerStars will benefit from a range of promotional and branding possibilities, including PokerStars branding at the Stade de Gerland, website promotions, special tournaments, TV broadcasts, promotional giveaways and prizes such as autographed football jerseys, scarves and match tickets.
This is the second French football club with which PokerStars has partnered – recently, it also became an official partner of the Racing Club de Lens.
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