In sponsorship of World Cup Highlights, Paddy Power has secured a contract with ITV and Twitter Amplify.
The deal will see ITV tweet as many as ten Paddy Power sponsored near-live football highlights during each game.
Tweets will be sent via both ITV's and Paddy Power's accounts. Twitter Amplify gives media companies and brands access to moments for Twitter distribution reaching beyond their followers.
Sponsorship runs through the duration of the World Cup.
Your feedback
Please enter your comment.
Your comment is added.