An announcement came this week that Betting Promotion has entered a service agreement with Plus-Five Gaming, which envisages the provision of a newly developed sportsbook product.
Providing some details on the deal, chief marketing officer of Betting Promotion, Richard Hogg said: “We are delighted to welcome Plus-Five Gaming as one of our partners. We have been talking to the Group for many months whilst they ensured that developing a sportsbook was the best approach for their business. Over recent months we have worked closely to ensure they understood the requirements clients expect of their software suppliers.”
It was added by Andy Jones, chief executive officer of Plus-Five Gaming: “Ensuring we had a partner who could help us deliver a bespoke product for all our clients was a key component of selecting Betting Promotion. We had discussions with a number of potential partners for this product, eventually concluding Betting Promotion was best equipped to deliver odds and risk management services. We understand that they specialize in this area whilst leaving the technology to ourselves.”