Sky Bet Becomes Member of ESSA

Sky Bet, British-based gambling company, has joined ESSA, the industry's integrity body, this week, bringing the regulated body's membership count up to 18. Through assistance from Sky Bet, ESSA expects to be even more effective in regulating, identifying and eliminating fraudulent sports betting within the sector. “I am delighted that Sky Bet has decided to join ESSA,” says Khalid Ali, ESSA's Secretary General. According to Ali, Sky Bet is an acclaimed brand whose membership in ESSA is a vital addition to the body's ranks as it enters another significant year in the on-going debate on the integrity of sports betting. Tim Bishop, Director of Trading & Operations for Sky Bet states that ESSA provides the optimal platform from which to mount a joint offensive with other stakeholders against this cross-sector threat.