Sky Betting and Gaming Improves Surveillance Tech

GBGroup's technology for transaction monitoring has been employed by Sky Betting and Gaming. The technology will help the operator not just with quickly detecting dubious activity, but also with recognizing signs of problem gambling Sky Betting and Gaming is among the first gaming companies to utilize GBGroup's software for global identity transaction monitoring. The same technology is used in the banking sector, aiding them to detect illegal use of credit cards and identity transactions connected to money laundering. GBGroup's Head of Gaming at commenting, Peter Murray stated that: “Today online gaming companies need to get the perfect balance between protecting the business from fraud and risk whilst serving their good customers effectively without unnecessary friction. To do this they need to prove that they have the ability to understand and know their customers, and can reliably provide a good player experience while performing rigorous security and identity verification checks. Sky Betting and Gaming have long recognised that robust security checks ensure they know exactly who is using their products. The key challenge is to distinguish between fraudulent and good customers, VIP's and those that are vulnerable. GBGroup's software can go a long way to help this process.” According to Murray, the main issue is discerning between 'good' and malicious gamers, as well as between VIP gamers and problem gamers. He added that, since is among the leading companies that support ethical online gaming, the newly implemented software will be a great addition to the company's arsenal. Dan Whitlam, Head of Fraud & Risk at Sky Betting and Gaming, explained: “We have worked with GBGroup for over eight years and they are vital to our business. They provide our identity verification solutions and, as we look towards further international expansion, their solutions ensure we are ready for the challenge of new jurisdictions as well as maintaining our regulatory compliance. By extending our identity intelligence solutions into the transaction monitoring area this gives us the tools to react to the ever changing customer behaviours, regulatory landscape and industry trends.”