Sky Betting has introduced a marketing scheme with the use of various media channels and the tagline "Are You In?".
The launch of the advertising campaign began with the start of the English Football Premier League season on August 4, 2014. The company has also reworked its rewards program the 'Sky Bet Club' and rolled out the new 'Sky Bet Transfer Fund' based on the company's sponsorship of the football league.
Sky Sports presenters Jim White and Natalie Sawyer are the faces of the campaign coming from an all new Sky Bet Studio backdrop from where they will deliver Sky Bet news, offers and products.