MARCA, a media company in Spain, has teamed up with London-based social betting technology supplier Oddslife Ltd to roll out "MARCA EL GURU". The new product is a social sportsbook platform which gives users the opportunity to interact with each other based on their knowledge of sports.
MARCA Director Carlos Gonzalez said: "We have been very pleased at the reception that MARCA EL GURU has received from our users after just six weeks and we are already planning to take our engagement to the next level with the creation of apps for iPhone and Facebook. We are very excited about the World Cup version which we believe will attract many more users."
In addition to MARCA, Bold.dk, Sportal.bg and Sport-fm.gr also utilize Oddslife's social betting product.