US publication owned by Time Inc., Sports Illustrated, has plans to enter the mobile gambling market.
"We want to build a successful mobile plan so that the consumer will consume our content across any device including desktop and come away with a positive experience with the right advertising built into it," Sports Illustrated publisher Brendan Ripp said to Mashable
Sports Illustrated has made a name for itself over the years in American sports journalism and photos selling 3.1 million weekly copies.
Its mobile sports video offering involving 120 Sports will go live on Wednesday.
The publication has plans to re-launch its Fan Nation vertical including a new fantasy app in partnership with TopLine Game Labs.
The mobile app will be based on fantasy sports betting allowing players to challenge friends to in selecting fantasy matchups and wagering real money.
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