Unibet has been working on a new ad campaign that combines its live event streaming with its experience as a respected bookmaking company in "Frozen Moments".
The campaign was put together by the Albion agency and presents sportsmen in real situations with crucial moments slowed down.
Jason Goodman, chief executive of Albion, said the ad illustrates the pressure of live betting.
"To use a sporting analogy, it's rather like muscle memory. In the same way you train to play a game, the intelligent bettor watches thousands of hours of live sport, studies the form and the stats, so that when it comes to betting live they can react to the market and exercise that edge," he said.
The campaign also includes digital online ads and media partnerships during the IPL cricket and US Masters golf tournament.
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Comments (1)
sharpe
04/11/15, 08:04:07 PM
I don't have an opportunity to see this new Unibet ad campaign just yet, but from what I've read from the above article it sound very interesting and cool campaign....
I don't have an opportunity to see this new Unibet ad campaign just yet, but from what I've read from the above article it sound very interesting and cool campaign. The advertisement is very important nowadays and maybe in Unibet they think that is a perfect time for change in image and the way that they are presented.
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