Upgrade of UK In-Play Betting Site

Stan James now includes six streamed virtual sports Following the additions undertaken by Zukido, the in-play offering of the UK bookmaker Stan James has been updated and now provides its uses with specialised scoreboards for ice hockey and rugby, bringing the offered number of scoreboards to ten. “We are excited by the latest iteration of the product. It is important to keep evolving products with customer trends and the use of analytics has meant we are able to help Stan James do this effectively. The addition of more in-play sports and new virtual sports makes the product more compelling to the user,” said David Sargeant, commercial director of Zukido. The overall update of the UK in-play betting website made six streamed virtual sports available at all times. Recently enhanced qualities include also: - Football, racing and greyhounds virtual sports - An improved specialist scoreboard console allowing easier navigation to streamed sports, vitual sports and all in-play content - An at-a-glance view on upcoming events provided by an event list. “Zukido have helped enable us advance our in-play both from a development and consulting perspective. Stan James is committed to continually advancing our product and technology and this latest version of the in-play product is a real step forward,” stated Denis Kelly, chief executive officer at Stan James.