William Hill Australia Set to Release Innovative In-Play Betting Product

The upcoming Melbourne Spring Racing Carnival will bring with it the introduction and launch of William Hill Australia's new Double Down feature as a part of its popular betting app. In response to the Australian government's attempts to put a stop to live betting, this new feature differentiates itself from the existing 'click to call' option, which allows for new bets in-play, by instead allowing for players to double their bets as opposed to simply setting new ones. The Double Down feature is being praised as one that William Hill describes as revolutionary “in a way that will forever change the live racing experience”. William Hill additionally stated, “No longer will they have to sit watching a race frustrated when their horse is positioned well and wish they could get set for more.” Double Down is based entirely on pre-race odds, but also provides players with valuable information including how their horse is travelling as well as the pace of the race, to enable for more mindful decisions as to whether or not an increased stake is potentially beneficial. William Hill Australia Chief Marketing Officer, Warren Hebard, commented that Double Down will be “a real category differentiator” for the Melbourne Spring Racing Carnival and “With the release of Double Down we have been able to deliver an innovative new racing product that has huge appeal to both the recreational once a year Melbourne Cup Day punter through to the racing purist that bets most weekends.” The new addition to William Hill only solidifies the operator's place as a leader in Australian horse racing, as it continues to provide exclusive streaming rights for all racing coverage in New South Wales as well as Victorian racing through its app and website. Hebard ended his comments by proclaiming, “William Hill is the home of racing in Australia.” “Double Down is a product that no other bookmaker can or will offer and typifies the mentality of the William hill brand, constantly pushing the boundaries in order to deliver the fastest and easiest betting experience for our customers.